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Research papers

The future is now

The portable people meter (PPM) is a promising new media research tool that makes it possible to automatically track consumers' exposure to the electronic media. An inaudible code is inserted into the audio signal of radio, broadcast and cable...

Catalogue: ESOMAR/ARF WAM Conference 2002: Television
Authors: Robert H. Patchen, Beth Webb
Company: Nielsen
June 9, 2002
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Citation

Patchen and Webb (2002a, June 09). The future is now. ANA - ESOMAR. Retrieved May 13, 2024, from


https://ana.esomar.org/documents/the-future-is-now


Research papers

Crossing the borders in Latin America

This paper will heighten the awareness of marketers and researchers to the differences in consumer responses within Latin America. It will explore differences in consumer responses when evaluating new product ideas, demonstrate how these responses...

Catalogue: Latin America 2002
Author: Amy Fenton
Company: Nielsen
May 12, 2002
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Citation

Fenton, A. (2002a, May 12). Crossing the borders in Latin America . ANA - ESOMAR. Retrieved May 13, 2024, from


https://ana.esomar.org/documents/crossing-the-borders-in-latin-america-


Research papers

Targeting consumers for new brands

This paper discusses a technique that combines consumer survey data with learning about in-market purchasing dynamics in order to predict sales volume potential for a new product at the individual consumer level. Once the highest potential consumers...

Catalogue: ESOMAR Customer Relationship Management Conference 2002
Author: James Miller
Company: Nielsen
March 17, 2002
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Citation

Miller, J. (2002a, March 17). Targeting consumers for new brands . ANA - ESOMAR. Retrieved May 13, 2024, from


https://ana.esomar.org/documents/targeting-consumers-for-new-brands-


Research papers

Accomplishing CRM goals

As revolutionary advances are made in information and communication, one of the recent industries taking advantages of the new technology is CRM, showing the inevitable response to the increasing customer centric approach. The datawarehouse helps in...

Catalogue: ESOMAR Customer Relationship Management Conference 2002
Authors: Nagia El Emary, Sagar Tamang, Piyush Mathur
Companies: Nielsen, Vodafone Group
March 17, 2002
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Citation

El Emary, Tamang and Mathur (2002a, March 17). Accomplishing CRM goals. ANA - ESOMAR. Retrieved May 13, 2024, from


https://ana.esomar.org/documents/accomplishing-crm-goals


Research papers

Sifting through the sands of cyberspace

This paper provides insights related to the attitudes that Arab Internet users hold towards the Internet, their behaviour, and the 'net culture' that seems to be evolving in the Middle East, and is based on data drawn mainly from specially...

Catalogue: ESOMAR Net Effects 5 2002
Authors: Arun Joshi, Koushik Gupta
Company: Nielsen
February 3, 2002
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Citation

Joshi and Gupta (2002a, February 03). Sifting through the sands of cyberspace . ANA - ESOMAR. Retrieved May 13, 2024, from


https://ana.esomar.org/documents/sifting-through-the-sands-of-cyberspace-


Research papers

Integrating Internet site audience measurement into media planning and buying

The paper presents a strategy for the integration of Internet site measures into multi-media reach/frequency. In so doing it explores the nature of Internet site reach; the use of fusion as a technique for integrating Internet site audience measures...

Catalogue: ESOMAR Conference Worldwide Online Measurement 2001
Authors: James H. Collins, Manish Bhatia
Company: Nielsen
June 1, 2001
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Citation

Collins and Bhatia (2001a, June 01). Integrating Internet site audience measurement into media planning and buying . ANA - ESOMAR. Retrieved May 13, 2024, from


https://ana.esomar.org/documents/integrating-internet-site-audience-measurement-into-media-planning-and-buying-


Research papers

Incubation crucial in new economy

As the world transits from offline to online, the market scenario is also changing rapidly. There are huge investments being made in the new economy, the competition is immense, and the target potential has no geographic boundaries. This is all...

Catalogue: Latin America 2001
Authors: Piyush Mathur, Sabine Geissel
Company: Nielsen
May 1, 2001
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Citation

Mathur and Geissel (2001a, May 01). Incubation crucial in new economy. ANA - ESOMAR. Retrieved May 13, 2024, from


https://ana.esomar.org/documents/incubation-crucial-in-new-economy


Research papers

Four week radio survey

This paper develops NBD models and new evaluation methods for estimating the reach and frequency distribution. The models were developed in order to address the radio industry’s requirements of ‘flighting’ and schedule variation from...

Catalogue: ARF/ESOMAR Worldwide Radio 2001
Authors: Alexandra Lyall, Mark Neely, Campbell M. Rungie
Company: Nielsen
April 1, 2001
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Citation

Lyall, Neely and Rungie (2001a, April 01). Four week radio survey. ANA - ESOMAR. Retrieved May 13, 2024, from


https://ana.esomar.org/documents/four-week-radio-survey


Research papers

Latest developments on the portable people meter

The portable people meter (PPM) is a promising new media research tool that makes it possible to automatically track consumers’ exposure to the electronic media. An inaudible code is inserted into the audio signal of radio, television, cable and...

Catalogue: ARF/ESOMAR Worldwide Radio 2001
Authors: Robert H. Patchen, Brian Harris-Kojetin
Company: Nielsen
April 1, 2001
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Citation

Patchen and Harris-Kojetin (2001a, April 01). Latest developments on the portable people meter. ANA - ESOMAR. Retrieved May 13, 2024, from


https://ana.esomar.org/documents/latest-developments-on-the-portable-people-meter